Green Blazer Blog
Boosting Your Pre Roll Brand's Image with RAW Cones: A Case Study
by Green Blazer Media on Nov 13, 2023
In the crowded marketplace of vying for smoker’s attention, differentiation is key, and RAW Cones offer a valuable avenue for brands to elevate their image. Today, we're delving into how leveraging RAW's impressive brand power and social media dominance can amplify your pre-roll brand's image and command higher price points.
RAW Cones: A Social Media Titan
RAW's dominance on social media platforms is a testament to their brand power. With a robust presence on Tik Tok, Instagram, and Facebook, RAW Papers have successfully harnessed the power of social media to engage directly with its customer base. This constant interaction has not only built an authentic relationship with the users but also amplified its brand visibility, driving an impressive Google Search volume.
Take Instagram, for example, where RAW's account (@RAWlife247) is a showcase of engaging content. It resonates with both the casual smoker and the discerning connoisseur, while its Tik Tok channel brims with entertaining and informative clips that foster a vibrant community around the brand. This combination of brand recognition, community, and robust online presence offers an enviable platform for pre-roll producers to tap into.
Leveraging RAW's Brand Power for Differentiation
Utilizing RAW pre rolled cones for your pre-roll production allows you to align your brand with RAW's recognized quality and sustainability commitments. This alignment opens a new dimension of differentiation, as you're no longer merely a pre-roll producer but a brand that prioritizes quality, sustainability, and the customer's holistic smoking experience.
As we know, today's consumers are discerning; they value brands that align with their beliefs and lifestyles. Aligning with RAW provides an immediate connection with an audience that appreciates premium, natural, and sustainable products, allowing your brand to stand out in the saturated pre-roll market.
Commanding Higher Price Points
Equally important is the impact of RAW's premium image on your pricing strategy. For example, Black RAWs are the most premium option for pre-roll producers and can command higher price points. The Classic Black Series, is known as the thinnest paper in the market, allows smokers to "truly taste their terps," aligning your brand with a sophisticated smoking experience that consumers are willing to pay a premium for.
The association with RAW's established reputation for quality and sustainability justifies the premium pricing, providing a significant advantage in an industry where consumers are becoming more willing to pay for superior experiences.
RAWthentic is the only choice
Incorporating RAW Cones into your pre-roll production strategy is a savvy move. It allows your brand to differentiate itself in a competitive market, bolstering your image while capitalizing on the ability to command higher price points. By aligning with RAW's social media dominance and reputable brand image, you're not just selling a product—you're providing a quality experience, elevating your brand's value in the eyes of discerning smokers.
A Beginner's Guide to Using RAW Cones for the First Time
by Green Blazer Media on Nov 06, 2023
Welcome, budding enthusiasts, to the world of RAW Pre-Rolled Cones – the pinnacle of natural, unadulterated smoking experiences. Founded by the visionary Josh Kesselman, RAW revolutionized the industry with their commitment to purity, authenticity, and sustainability.
RAW Cones come in a variety of sizes to match every smoker's unique preferences. For a quick solo session, consider the 'Dogwalker' – a petite 70mm in length that can accommodate up to .5g of tobacco. The latest addition, the '70/45 Dogwalker', holds up to .25g of tobacco, making it perfect for a couple of hits.
For those seeking a medium-sized cone, the '1-1/4 Size' is a splendid choice. Measuring at 84mm (or 3.3 inches), it holds .75 grams of tobacco. Alternatively, the '98 Special' provides a bit more room for your tobacco at 98mm (or 3.86 inches), accommodating up to 1g.
The 'King Size', the most popular amongst cultivators and pre-roll producers, measures a generous 109mm (or 4.75 inches). This cone is large enough to hold up to 1.5g of tobacco, making it ideal for sharing or extended solo sessions. If you're seeking a leaner experience, the 'Lean Size' cone, with the same length as the King but with a slim 40mm tip, is perfect for you.
RAW Cones are available in three paper types: Classic, Organic Hemp, and Classic Black. The Classic is the standard bearer – unbleached, chemical-free, with a gumline made of natural Acacia tree sap. The Organic Hemp variety is entirely hemp-based, while the Classic Black is RAW’s thinnest paper designed for connoisseurs desiring to "truly taste their terps". RAW Papers is what truly separates them from their competition. Raw Papers always burn slowly leveraging a naturally slow burning proprietary watermark within the paper itself.
These cones can be conveniently purchased from one of the largest distributors in the United States, Green Blazer, through their website, Amazon, or eBay. They offer individual small packs for personal use and custom wholesale programs for cultivators, distributors, and dispensaries.
For the first-time user, we recommend starting with the Classic or Organic Hemp range in either the Dogwalker or 1-1/4 size, depending on your tobacco preference. Remember, the beauty of RAW lies in its ability to deliver a natural, authentic smoking experience – so sit back, relax, and enjoy the natural flavors of your chosen tobacco or herb.
RAW Rolling Papers has consistently shown its innovative spirit, and their latest offering, the RAW Black pre-rolled cones, or "RAW blacks", have reaffirmed this pioneering image. Designed for the discerning smoker, these cones are crafted from ultra-thin, unbleached fibers to provide a slow-burning, superior experience. These vegan, non-GMO, and chlorine-free products epitomize RAW's commitment to sustainability and quality, fortifying their standing as industry trailblazers.
What Google Search Volume Tells Us About RAW Rolling Papers
by Green Blazer Media on Oct 30, 2023
Discover the dominance of RAW Rolling Papers through its unparalleled Google search volume, indicating its esteemed position in the industry and reaffirming its status as the top choice for both businesses and consumers worldwide.
The Science of Raw Cones: Why They’re the Best
by Green Blazer Media on Nov 16, 2022
Every wondered what GSM actually is or what Josh talks about tensile strength? Well you asked for it...
Green Blazer: The Dunder Mifflin of Raw Cones
by Green Blazer Media on Nov 08, 2022
There are so many sellers on rawthentic.com that it can be tough to know which one to pick. Here is why the Green Blazer is your best option.
Smoking Stigma: What to do when people judge your smoking habit?
by Green Blazer Media on Sep 02, 2022
If you have ever been judged for smoking? Then this article is for you! We cover the history of smoking stigma and the ways to help change the stereotypes.
How Do You Use Pre-Rolled Cones?
by The Green Blazer on Mar 10, 2022
Ever Googled “how to roll”? Then you have probably found yourself trying to create one. Good news! There is an easier way.